Sky Sports’ viewing figures peaked at 3.3m (25% share) at 4:55pm on Sunday.
Sunday’s extraordinary Premier League matches – with Tottenham Hotspur thrashing Manchester United 6-1 and Aston Villa shocking Liverpool with an emphatic 7-2 win – helped Sky Sports notch up its “best ever day of viewing” across the network.
It averaged 933,000 viewers throughout the day (11.7% of all TV viewing), with a total of 14 million watching the channel at some point on Sunday. Each viewer spent an average of 95 minutes watching Sky Sports throughout the day.
The ratings peaked at 4:55pm with 3.3m viewers on Sky Sports (25% share of total TV viewing).
Sky Sports managing director Rob Webster said : “These viewing numbers show the importance of sport to our viewers. At a time when the UK is spending more time at home, I’m delighted that our teams are able to showcase a choice of world-class sporting content from around the world.”
However, the Sunday ratings success comes at a time when, according to a report in the Daily Mail, the broadcaster has seen a slight dip in numbers watching its Premier League matches. The report puts this down to an ‘over saturation’ of matches being shown live, following the temporary removal of the 3pm blackout.
Even so, the same article also reported a small increase in the numbers tuning in to the matches originally scheduled to be shown by Sky Sports. It said the slight lowering of viewing figures is only evident when you factor in ratings for the additional (3pm kickoff) matches the broadcaster is showing.