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Premier League unveils new ‘anthem’ as part of sonic branding refresh

By 14th September 2020 No Comments

The piece of music will be used to build up the atmosphere of matches, currently played behind closed doors.

The Premier League has launched sonic branding for the 2020/21 season, including an ‘anthem’ to be played at Premier League stadiums pre-kick-off.

The track was produced by Dave Connolly, of Molecular Sound, and performed by a group of 83 musicians and technicians – including an orchestra and a live gospel choir.

As well as being played ahead of Premier League matches, the music will be used across the League’s digital channels and is available for use by the League’s broadcast and commercial partners.

You can hear it on the official Premier League Spotify playlist and at premierleague.com.

Premier League commercial director Will Brass said: “With excitement building ahead of the 2020/21 Premier League season, we are delighted to unveil our new anthem, which fans will hear in the moments before kick-off.

“We are proud to have brought together such a high-calibre and diverse array of talent to create this track, showing our support for the UK music industry. The anthem captures the drama and emotion of a Premier League matchday and we hope it will soon become instantly recognisable to supporters around the world.”

The anthem’s creator, Dave Connolly, added: “We set out to create a piece of music that embodies the passion of the beautiful game. From the strings which reflect the prestige of the League, to the guitars that give an authentic, live and raw feel, and the gospel choir that adds a powerful, human quality, this anthem was lovingly crafted to become an integral part of Premier League and football culture.”

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