60-second spot went live over the weekend.
Sky has released a 60-second spot celebrating the return of live sport. It’s a continuation of its #IAmSport campaign, and was made by its in-house wing, Sky Creative Agency.
The Comeback went live over the weekend and is a “rousing message from sport to its fans ahead of the return of live competitions this month,” says Sky Creative Agency.
The promo reels off some of the greatest sporting comebacks of all time, to showcase sport’s ultimate return after lockdown.
Sky Creative Agency’s ECD, advertising, Robin Garton, said: “The Comeback is a beautifully simple idea that marries a truth about sport in general with how people feel about its return, and that is then executed in a way that feels worthy of the moment.”
Simon Buglione, Sky Creative Agency managing director and MD of brand and creative for Sky, adds: “What started life as a simple promo has become the backbone of Sky Sports’ celebration of live sport as it starts to return to our screens. It’s an excellent piece of work.”