Broadcast reveals large audience ratings for return of German football.
BT Sport has revealed impressive ratings for its weekend of German football, with Saturday’s match between Borussia Dortmund and Schalke pulling in 1.4m people across its TV and digital platforms.
The average viewing figures across the five Bundesliga matches on BT Sport’s three channels on Saturday was 597K.
The Borussia Dortmund v Schalke match – the first in the broadcaster’s schedule of Bundesliga games since lockdown – received an audience five times larger than the previous highest performing Bundesliga game so far this season.
BT Sport says digital viewing figures even reached levels seen for some Premier League games this season.
A BT Sport spokesperson said: “It’s great to see strong viewing numbers across both digital and linear channels this weekend on BT Sport with the return of Bundesliga. While these are encouraging, there’s still much for us all to work through to ensure a successful return of the Premier League.”
Borussia Dortmund v Schalke – stats at a glance:
Linear Reach – 1.2m
Share (%) – 5.6
Total reach including digital 1.4m
Linear Peak – 652k
Linear Average – 500k